On Sunday, Marvel Studios took to Twitter to announce their campaign #HelaWeen to promote the third Thor entry Thor: Ragnarok.

During the campaign, Marvel plans to release promotional material for the upcoming movie every single day of October.

Genius!

31 Days of #HelaWeen starts… NOW! Follow along each day for a new piece of #ThorRagnarok content! Who’s ready? 😈 pic.twitter.com/dmHoMvrskJ

— Marvel Studios (@MarvelStudios) October 1, 2017

The promotional campaign also released different hashtag emojis to the different main characters of the movie to accompany the different posts.

31 Days of #HelaWeen starts… NOW! Tweet with #Thor, #Hulk, #Hela, #Loki, & #TheValkyrie to reveal the Revengers on Twitter! pic.twitter.com/q2veOTtog3

— Marvel Studios (@MarvelStudios) October 1, 2017

In honour of #HelaWeen, the studio released a TV spot featuring some new footage of the movie.

https://youtu.be/c0HMw00BKdU

Thor: Ragnarok comes out November 3.