DEADPOOL or: How R-Rated Superhero Movies Could Be a Blessing or a Curse
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Deadpool has flipped the box office upside down. The comic book film starring the “Merc with a Mouth” brought in summer movie season style receipts during the cold of February. A little over 10 days into its box office run, and the film has already broken numerous records and has achieved critical acclaim.
Exactly which records did Deadpool break? It had a worldwide opening of $264.9 million from 62 markets, which is the biggest of 2016, the biggest for an R-rated film, and the second biggest for Fox, only behind Star Wars Episode III: Revenge of the Sith ($303.9 million). It had the biggest IMAX 2D worldwide opening of all time with $27.4 million from 606 IMAX theaters, eclipsing The Dark Knight Rises ($23.8 million). It made $12.7 million from its Thursday night previews from 2,975 theaters, setting records for the biggest R-rated and February previews, beating The Hangover Part II ($10.4 million) and Fifty Shades of Grey ($8.6 million), respectively. Of that, $2.3 million came from IMAX showings, for a per screen average of $6,200, which is the sixth biggest IMAX preview ever. This broke the record for the biggest February IMAX preview and the biggest R-rated IMAX preview. On opening day, the film earned $47.4 million, breaking the records for the biggest R-rated opening day and the biggest February opening day. It also became the biggest R-rated single day and the second-biggest opening and single day ever for a 20th Century Fox film. Earning a total of $132.4 million in its opening weekend, it broke the record for the biggest R-rated opening of all time, the biggest February opening, the biggest opening for Fox, and the biggest opening of headliner Ryan Reynolds’ career. It is also the earliest film in a year to open with over $100 million. For its 4-day President’s Day weekend, it earned $152.19 million, breaking records for the biggest 4-day President’s Day opening as well as single weekend gross. In just ten days, it became the highest-grossing X-Men film, as well as becoming the highest-grossing R-rated comic book film of all-time.
Phew… But after all those records exploded and after what is to be a very successful box office run/haul… what does it really mean? Well… what it could mean is that nervous studios that adore PG-13 rated superhero films might actually be brave and start greenlighting superhero films that have a harder edge to them. I mean… Deadpool isn’t the first financially successful R-rated superhero film. Remember Blade? Or The Crow? Or Kick-Ass? What makes this success so unique is that, not since the days of Blade being box office king back in 1998, major studios haven’t greenlit a superhero film that’s rated R with a bankable character to build a franchise behind. Will things change? One can only hope.
There have been numerous articles citing the fact that Deadpool‘s success warrants more R-rated superhero films. Upcoming superhero or comic book feature film adaptations should go back to the edit bay and pick up footage that has been sliced and diced because it included a couple F-words or a random nip slip.
But as many articles have popped up praising the film’s hard R rating. Praising the risque language, kinky sex, gore and explicitly sexually suggestive dialogue… there are many out there claiming that Deadpool isn’t a “game changer” and that it could be some sort of “one-off” that won’t open the doors for many more hard R comic book films. The truth is probably somewhere in the middle.
Fox has already announced that it’s next Wolverine film will be (or at least the studio wants it to be) rated R. Now I don’t think every superhero or comic book adapted to film should be rated R. But there are clearly several properties that would benefit from the looser strings of a R rating versus the tamer and more box office friendly PG-13. If you think about it… The Marvel Studios productions that Netflix releases are the closest thing that studio has released that is could be deemed R-rated. And those series have been met with both critical acclaim and a strong love from the fandom. There are several comic book characters that scream rated R, like Spawn, Lobo, X-Force, Moon Knight or Nextwave.
One can only hope that those properties can get the film adaptation they deserve. But we have to remember that for every Deadpool, we could get another R-rated superhero box office failure (like Dredd 3D). Only time will tell if we get another quality superhero film, that also happens to have a hard R rating. Fingers crossed!